We will look at the first two amendments. Rocky Mountain Chocolate Factory Inc. is a confectionary and international franchisor with branches all over the world. The factory is in the business of manufacturing chocolates, candies, and confectionery products. The company has more than 380 stores spread all over Canada, the USA, and the United Arab Emirates in which most of the branches are franchised. The company is able to easily open more branches through the franchised stores with or little no capital injection.
The businesses are usually strategically located in places where many people do pass especially targeting tourists’ places. In this research paper, we are going to examine the marketing mix of this Rocky Mountain Chocolate Factory, its marketing segment, and its benefits to the North American consumer. We will also make a SWOT analysis for the company, its core competencies, and its competitive advantages in North America. We will also look at the franchised stores in other countries and analyze reasons for expansions to the new countries and their competitive advantages in the new countries and their strategic importance to the physical environment.
Source:
https://essayswriters.com/essays/Business/rocky-mountain-chocolate-factory.html
